Steve Bosserman / Business And Communities /
How Do Communities Support And Win From Businesses
|At this point, we are touching a very critical issue. We have seen that purpose and procedures of businesses and procedures of b&c are entirely different, we have seen that there is a lot of opportunities for businesses to follow the emergence and development of communities, profit from their very existence and on that base create new products markets and constituencies.
Communities have a weak point, however, and that weak point can hardly be wiped out by their activities and the wonderful world of intellectual wealth they bring about: Their members have to make a life to participate. They need money for survival.